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Commissioning Corporate Video is a basic, easy-to-follow guidebook on video production for marketing professionals.

Carl Fospero

James Newman

Unlike most guides to video production which speak to aspiring filmmakers, this one has been created especially for people who are marketing professionals but video production novices.  More and more marketeers are making corporate videos for their presentations and marketing efforts, but are often unaware of where to begin or what is involved.

In this guidebook, we share our thoughts and considerations which will help you to effectively plan, budget and execute successful corporate video projects.  What sort of corporate video you require is up to you, but whether you’re interested in a company overview film, sales and marketing video, product launch video, web video or training DVD series, a similar approach and the same tried and true production rules will generally apply.

The creative and technical aspects of filmmaking are tightly connected.  When you have a clear understanding of what your production company is up to as well as what’s required from you as the client, you can make informed decisions and your projects will have the best chance of success.

Videos are being created and shared at unprecedented rates.  Digital technology has revolutionised the way corporate videos are created and distributed, which means absolutely anyone can enhance their presentations and engage their customers and employees with a well-­produced video presentation.

IVCA Interview with Carl Fospero